Retail media is one of the fastest-growing and most promising digital media channels, but it also faces significant challenges. This report reveals data that shows a deep divide and dissatisfaction between brands and retailers, which could threaten the future growth of retail media. However, both parties agree on the solution that will help retail media reach its full potential .This report offers a unique and critical perspective on the current state and future direction of retail media. It is a must-read for any retailer who wants to build a successful retail media network in the near future.

The report answers the following questions from both retailer and brand perspectives:
- How do brands and retailers perceive the value and performance of retail media? Are they aligned or not?
- What are the main pain points for retailers in selling retail media and for brands in buying retail media?
- What are the key barriers and drivers of increased investment in retail media networks (RMNs)?
- Which new RMNs are brands interested in and how will they make their decision?
- Should in-store tactics be part of retail media offerings? If so, which ones?
- What are the most important changes that need to happen for retail media to achieve its full potential?